If you are an affiliate marketer who is promoting products within a certain niche, you should already know what pre-selling is. When you pre-sell a product, you're basically warming up the prospect so that he/she is in a better mental position to take a decision. However, if you really want your pre-sell to go well and be successful, you need to keep some things in mind. The majority if the successful affiliate marketers out there know the art of pre-selling, which is exactly why they are on the top of the game. Here are some ways to ensure your own success.
It's important to understand that pre-selling is all about creating the need for the product in your prospect; it isn't about promoting or pushing sales on someone. It's about giving better clarity to a person who has already expressed an interest in your product. You have a lot more freedom when you are pre-selling because you don't have to use any sort of formal pitch; you can use your own conversational tone to just talk to your prospects and help them know exactly why it is that they need to be interested in your products.
So focus all of your efforts on making your prospect feel comfortable with the idea of spending money and buying what you are selling. Period.
It is important to test and track when you want to understand your target audience. It's important to analyze what brings in the most conversions so that you can focus more on that when you build your content. After you've managed to get all of the right content set up, you should start focusing on your approach to your tests and tracking. The more your readers teach you, the better able you are to serve them.
So do some good testing and track your results so that, eventually, you don't have to do much more than put small chunks of consistent effort in regularly.
When you are composing your pre-selling content, try to think of the problems or pitfalls that your prospect might have to deal with so that you can actually push him to find a solution. There are plenty of reasons that this will work but the fact remains is that it can be successful; people automatically try to find viable to solutions once those solutions are clearly defined. Your job is to create your review in such a way that you're not only explaining your prospects about the potential potholes, but also leading them towards the call to action that you want them to take.
Pre-selling isn't exclusive to the affiliate marketing world; you can pre-sell anything; pre-selling is the offering up of educational content to your prospects and helping them convert into buying customers. More importantly, try out a few different pre-selling techniques because there's no way to predict what will bring in the best results. Don't be scared to move outside of your comfort zone; it's okay to test things that nobody else has tested yet. This won't just help you with your pre-selling but with the sales and your overall conversion rate.
It's important to understand that pre-selling is all about creating the need for the product in your prospect; it isn't about promoting or pushing sales on someone. It's about giving better clarity to a person who has already expressed an interest in your product. You have a lot more freedom when you are pre-selling because you don't have to use any sort of formal pitch; you can use your own conversational tone to just talk to your prospects and help them know exactly why it is that they need to be interested in your products.
So focus all of your efforts on making your prospect feel comfortable with the idea of spending money and buying what you are selling. Period.
It is important to test and track when you want to understand your target audience. It's important to analyze what brings in the most conversions so that you can focus more on that when you build your content. After you've managed to get all of the right content set up, you should start focusing on your approach to your tests and tracking. The more your readers teach you, the better able you are to serve them.
So do some good testing and track your results so that, eventually, you don't have to do much more than put small chunks of consistent effort in regularly.
When you are composing your pre-selling content, try to think of the problems or pitfalls that your prospect might have to deal with so that you can actually push him to find a solution. There are plenty of reasons that this will work but the fact remains is that it can be successful; people automatically try to find viable to solutions once those solutions are clearly defined. Your job is to create your review in such a way that you're not only explaining your prospects about the potential potholes, but also leading them towards the call to action that you want them to take.
Pre-selling isn't exclusive to the affiliate marketing world; you can pre-sell anything; pre-selling is the offering up of educational content to your prospects and helping them convert into buying customers. More importantly, try out a few different pre-selling techniques because there's no way to predict what will bring in the best results. Don't be scared to move outside of your comfort zone; it's okay to test things that nobody else has tested yet. This won't just help you with your pre-selling but with the sales and your overall conversion rate.
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